The Importance Of Networking

Here I was on Tuesday sitting at a luncheon thinking to myself I can’t believe more people don’t take this opportunity anymore to get out of the office and speak with others in the business world.

There speaking was one of the greatest sales and marketing men of all time, after taking Harvey Norman from 12 million in sales to 570 million in sales in just a short few years providing his wisdom on how small businesses could grow.

Yet it was even his talk and the number of great things that I could do with McJ’s Business that became the highlight of the day.

Before lunch and after lunch gave us a great opportunity to meet the other 60 people in the room and to find out what they did and how they were going.

I strongly believe that people today use these 2 main reasons to buy to not to buy.
1. They are time poor so it needs to be convenient for them
2. They need to trust the person it’s coming from so if it’s coming from a friend’s recommendation or someone you have met personally you’re more likely to do business with them.

Therefore the more people you build relationships with the more “Talking Billboards” you have out their promoting you and your business.

A “Talking Billboard” is the best form of advertising and marketing. It’s FREE and generally it has more passion than what any other form of advertising can give because it’s a personal testimonial.

Personal testimonials are more powerful than what people give them credit for, even better, a video testimonial to allow the prospect / customer a real chance to feel engaged and relate to the person giving the testimonial.

Most people would say, Michael I know all of this stuff! Then my question is why do you think that sitting in your office for 2 hours is MORE important than getting out to a Chamber of Commerce lunch, after hours drinks or going and listening to speakers. These opportunities give you a chance to build business relationships with others and also to promote your business to many more people to become “Talking Billboards.”

I hope to see you out and about shortly!

Stay tuned until next time and you can always find McJ’s Business on Facebook and Twitter to follow along.

Free Business E-Videos

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Find them at www.mcjsbusiness.com

Why Does Your Business Need A Website?

These days many businesses have websites, but what do they use them for? It was a question that I've wondered for a long time so I went to find out. The answers really surprised me.

Most businesses when speaking with them decided to have a website because it was the 'in' thing to do back when the Internet started to take off. Another small % used their website to provide a flyer on their business while a smaller % again used their website to provide information.

With this is mind I've decided to write about "Why does your business need a website". Online marketing should be nearly costing you the same in advertising as the traditional methods of newspapers, TV, Radio, Direct Leaflet drops etc. Using the power of the Internet and in particular search engines allows a business to attract people to them from all over the world. Now fair enough you might be Joe the plumber in Blacktown you don't want people from Liverpool UK finding you as you can't help them, however that in itself shows you the power.

Today the majority of people who have computers are online throughout the whole day and also a little of an evening, so when they need a haircut in a particular area they use a search engine to find the spot, when we need to get clothes fixed, dry cleaned, tailored we use search engines rather than telephone books and the list can go on.

Now having a website is only the beginning, HOWEVER it is the most important beginning as that is where you are sending people to. If you were to send people to a place in which they can't find what you provide, where you are located and a contact number or form to fill in then you have lost them for good.

So having a website no matter what business your in provides you with a valuable tool. With a website we can now use google adwords. Google adwords allows people looking for your product or service to find you when they type in keywords using search engines. This then takes them straight to your website and then straight to you inbox or telephone. At present 45% of Australians find what they are looking for through search engines and google adwords. Are you missing out on business?

If you would like to find out how your business could be attracting more customers, making more money selling online or just need some advice then please feel free to speak with our team at McJ's Webdesign