The Importance Of Networking

Here I was on Tuesday sitting at a luncheon thinking to myself I can’t believe more people don’t take this opportunity anymore to get out of the office and speak with others in the business world.

There speaking was one of the greatest sales and marketing men of all time, after taking Harvey Norman from 12 million in sales to 570 million in sales in just a short few years providing his wisdom on how small businesses could grow.

Yet it was even his talk and the number of great things that I could do with McJ’s Business that became the highlight of the day.

Before lunch and after lunch gave us a great opportunity to meet the other 60 people in the room and to find out what they did and how they were going.

I strongly believe that people today use these 2 main reasons to buy to not to buy.
1. They are time poor so it needs to be convenient for them
2. They need to trust the person it’s coming from so if it’s coming from a friend’s recommendation or someone you have met personally you’re more likely to do business with them.

Therefore the more people you build relationships with the more “Talking Billboards” you have out their promoting you and your business.

A “Talking Billboard” is the best form of advertising and marketing. It’s FREE and generally it has more passion than what any other form of advertising can give because it’s a personal testimonial.

Personal testimonials are more powerful than what people give them credit for, even better, a video testimonial to allow the prospect / customer a real chance to feel engaged and relate to the person giving the testimonial.

Most people would say, Michael I know all of this stuff! Then my question is why do you think that sitting in your office for 2 hours is MORE important than getting out to a Chamber of Commerce lunch, after hours drinks or going and listening to speakers. These opportunities give you a chance to build business relationships with others and also to promote your business to many more people to become “Talking Billboards.”

I hope to see you out and about shortly!

Stay tuned until next time and you can always find McJ’s Business on Facebook and Twitter to follow along.